One company grabbing the social networking trend is Serena Software, who have introduced Facebook Fridays for their staff. On Fridays, staff can spend an hour updating their sites and contacting friends and co-workers, using the site as a de-facto intranet and watercooler. Building stronger relationships within the workplace and also encouraging social interaction with potential clients and employees is obviously important, and social networks like Facebook are the way people are now doing it. You can now use social networking to get a job, as well as check on potential employees’ social lives. Recruitment is also moving online with LinkedIn becoming the professional choice.

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